Instant Traffic For Jewelers
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that allows jewelers of all sizes to reach a targeted audience through various ad formats, including search ads, display ads, local ads, and video ads. A jeweler can choose to run targeted advertising campaigns on Google’s search engine and other sites across the web.
The platform utilizes a pay-per-click (PPC) advertising model that allows to create and run online ads on the Google search engine and other Google properties, such as YouTube and Gmail.
One of the key benefits of using Google Ads is that it’s highly targeted. It allows you to show your ads to specific groups of users with varying geographic locations, languages, and even during specific times of day. This focused approach reaches the most relevant audiences that are looking for what you sell.
If your jewelry store is only focused on selling Engagement Rings, for example, a successful campaign will ensure your ads only show for people searching for rings in your area. Robust keyword research is needed to identify the keywords with the most volume and lowest cost-per-click.
Google Ads is a powerful pay-per-click (PPC) advertising platform that gets you website traffic almost instantly.
Your Ad Copy Matters
The better your ad’s copy, extensions, and overall appeal is to a potential customer, the lower you will pay per click and the higher your click-through ratio will be. This is why you need an expert Google Ads account manager who not only understands how the platform works, but also knows the jewelry industry jargon and can make attractive, relevant ads that will land the best clients.
Google Ads runs on a daily budget that can be exhausted very quickly on irrelevant users and unrelated searches, giving your competitors an edge in your area. This is why creating a successful ad campaign is not a simple task that can be achieved by a generic account manager.
You need an expert Google Ads account manager who not only understands how the platform works, but also knows the jewelry industry jargon and can make appealing, relevant ads that attract the best clients.
Your Ads On Every Channel
Google Ads offers a variety of ad formats to choose from, including text ads, image ads, and video ads, which give your business the flexibility to choose the format that best suits its needs and budget. Deliver your message and grab the attention of your target audience in the most efficient and cost-effective way.
For most jewelry stores, a straight forward text-only search campaign coupled with a local (performance max) campaign will suffice. However, jewelers who want to promote a product, a brand, or have multiple locations, can expand their ad groups into video, banner, and discovery campaigns as well.
Tracking Your Conversions
Google Ads Conversion Tracking is a tool that allows to track and measure the effectiveness of your online advertising campaigns. When a user clicks on an advertisement, a cookie is placed on their browser, which tracks their subsequent actions on your website. This allows to see which ads are leading to conversions, such as a purchase, a call, directions to your store, or a contact form submission.
Conversion tracking can be added to your ad campaigns by adding snippets of code to your website, called “conversion tracking tags,” which will track specific actions. This data can then be used to optimize your campaigns, by identifying which ads and keywords are driving the most conversions. This lowers your cost-per-click and demystifies the effectiveness of your ad copy and targeted keywords.
Conversion tracking is a tedious task which often requires the use of the Google Tag Manager. A skilled account manager should have the ability and know-how to use the tag manager and code the triggers and actions you wish to track.
Conclusion
Google Ads is a powerful advertising platform that can help jewelry businesses of all sizes reach a targeted audience and achieve their marketing goals. With its targeting capabilities, ad formats, measurement options, and budgeting options, it offers a wide range of opportunities to reach the right audience, increase brand awareness, and drive more sales.
Jewelry Medias has a team of seasoned Google Ads account managers with a combined experience spanning 15+ years. Our manager are also skilled programmers and can write unique scripts and smart tracking tags. We offer multiple packages with different features and tools that will help maximize your budget and ensure a worthy ROAS (return on ad spend).
