Instant Traffic For Jewelers
Google Ads is a powerful advertising platform that allows jewelers to reach a targeted audience through various ad formats. Those include search ads, display ads, local ads, and video ads. A jeweler can choose to run targeted advertising campaigns on Google’s search engine and other sites across the web.
The platform utilizes a pay-per-click (PPC) advertising model that runs online ads on the Google search platform. In addition, jewelers can choose to expand their ads onto other Google properties, such as YouTube and Gmail.
One of the key benefits of the platform is that it’s highly targeted. It allows you to show your ads to specific groups of users with varying geographic locations, languages, and even during specific times of day. This focused approach reaches the most relevant audiences that are looking for what you sell.
If you focus on selling Engagement Rings for example, your ads can only show for people searching for rings in your area. You’ll need to conduct robust keyword research to identify the keywords with the most volume and lowest cost-per-click.
Active Versus Passive Marketing
Google Ads is a form of active marketing, unlike social media ads which are considered passive marketing. The two differ significantly in their approach to reaching customers.
While social medias ads appear in a user’s social feed without any explicit search intent from the user’s side, Google Ads targets users who actively search for specific keywords or phrases. This means these ads are serving people who are already in the market for the advertised product or service. They’re essentially reaching out to potential customers who have shown an interest or need for what is being offered.
Your Ad Copy Matters
The better your copy, assets, and overall appeal is to a potential customer, the lower you will pay per click. A great ad will also increase your click-through ratio. This is why you need an account manager who not only understands how the platform works, but also knows the jewelry industry. This in turn helps create attractive, relevant ads that will land with potential clients.
Google Ads operates on a daily budget that irrelevant users and unrelated searches can exhaust very quickly. This can give your competitors an edge in your area. That’s why an account manager without jewelry industry experience will struggle in creating a successful ad campaign for your business.
Your Jewelry Ads On Every Channel
Google Ads offers a variety of ad formats to choose from, including text ads, image ads, and video ads. These give your business the flexibility to choose the format that best suits its needs and budget. Deliver your message and grab the attention of your target audience in the most efficient and cost-effective way.
For most jewelry stores, a straight forward text-only search campaign coupled with a local (performance max) campaign will suffice. However, jewelers can expand their ad groups into video, banner, and discovery campaigns as well.
Tracking Your Conversions
Google Ads Conversion Tracking is a tool that allows to track and measure the effectiveness of your ads. When a user clicks an ad, a cookie is placed on their browser tracking their actions on your website. This allows to see which ads are leading to conversions, such as purchases, calls, directions to your store, or a contact form submission.
Conversion tracking can be added to your ad campaigns by adding snippets of code to your website, called “conversion tracking tags,” which will track specific actions. This data can then be used to optimize your campaigns, by identifying which ads and keywords are driving the most conversions. This lowers your cost-per-click and demystifies the effectiveness of your ad copy and targeted keywords.
Conversion tracking is a tedious task which often requires the use of the Google Tag Manager. A skilled account manager should have the ability and know-how to use the tag manager and code the triggers and actions you wish to track.
Working With a Google Partner
The Google Partner Program trains and certifies individuals and agencies to help businesses manage their Google Ads campaigns. As a member of this program, partners get access to a range of benefits such as Google Ads product certifications, access to Google’s beta features, a direct line of support from Google, and continuous updates on the latest Google Ads changes.
Working with a Google Partner for your Google Ads management can be advantageous, as it brings certified expertise, strategic ad management, adherence to Google’s best practices, and the ability to use the latest features. It can save you time and potentially provide a higher return on investment.
Conclusion
Google Ads is a powerful advertising platform that can help jewelers of all sizes reach a targeted audience and achieve their marketing goals. With its targeting capabilities, ad formats, measurement options, and budgeting options, it offers a wide range of opportunities to reach the right audience, increase brand awareness, and drive more sales.
Jewelry Medias has a team of seasoned Google Ads account managers with a combined experience spanning 15+ years. Our manager are also skilled programmers and can write unique scripts and smart tracking tags. We offer multiple packages with different features and tools that will help maximize your budget and ensure a worthy ROAS (return on ad spend).
